Lara Sweet - Oct 14, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: Director
Signature: Lance Martinez, attorney-in-fact
Stock symbol: MAX
Transactions as of: Oct 14, 2021
Transactions value $: $0
Form type: 4
Date filed: 10/21/2021, 09:53 PM
Previous filing: Aug 3, 2021
Next filing: Nov 3, 2021

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	MAX	Restricted Stock Units	Award		+8.16K	+68.93%		20K	Oct 14, 2021	Class A Common Stock	8.16K	$0.00	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents grant of restricted stock units to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. The restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2022 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date.
F2	Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock upon vesting.

Content

Represents grant of restricted stock units to the Reporting Person under the Issuer's Omnibus Incentive Plan, in connection with the Reporting Person's service on the Issuer's board of directors. The restricted stock units will vest on the earlier of the first anniversary of the grant date or the date of the Issuer's 2022 Annual Meeting, subject to the Reporting Person's continued service through the applicable vesting date.

Each restricted stock unit represents a contingent right to receive one share of Class A Common Stock upon vesting.