Brian Mikalis - 01 Sep 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
SENIOR VICE PRESIDENT, DEMAND PARTNERSHIPS
Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
01 Sep 2021
Net transactions value
-$37,837
Form type
4
Filing time
03 Sep 2021, 18:24:59 UTC
Previous filing
03 Aug 2021
Next filing
01 Oct 2021
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale $37,837 -1,699 -17% $22.27 8,510 01 Sep 2021 Direct F1
transaction MAX Class A Common Stock Options Exercise $0 +4,249 +50% $0.000000 12,759 01 Sep 2021 Direct F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Class B-1 Units of QL Holdings LLC and Class B Common Stock Options Exercise $0 -4,249 -3.1% $0.000000 131,718 01 Sep 2021 Class A Common Stock 4,249 Direct F2, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 On September 1, 2021, the Reporting Person exchanged 4,249 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 4,249 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
F3 Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

Remarks:

SENIOR VICE PRESIDENT, DEMAND PARTNERSHIPS