Jeff Sweetser - 01 Sep 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
VICE PRESIDENT, SUPPLY PARTNERSHIPS
Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
01 Sep 2021
Net transactions value
-$178,918
Form type
4
Filing time
03 Sep 2021, 18:24:04 UTC
Previous filing
03 Aug 2021
Next filing
04 Oct 2021
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Options Exercise $0 +8,000 +41% $0.000000 27,525 01 Sep 2021 Direct F1
transaction MAX Class A Common Stock Sale $178,918 -8,000 -29% $22.36 19,525 03 Sep 2021 Direct F2, F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Class B-1 Units of QL Holdings LLC and Class B Common Stock Options Exercise $0 -8,000 -7.2% $0.000000 103,754 01 Sep 2021 Class A Common Stock 8,000 Direct F1, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 On September 1, 2021, the Reporting Person exchanged 8,000 Class B-1 Units of QLH (the "Class B-1 Units"), along with 8,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
F2 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.03 to $22.81 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.

Remarks:

VICE PRESIDENT, SUPPLY PARTNERSHIPS