Eugene Nonko - Aug 4, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Signature
/s/ Lance Martinez, attorney-in-fact
Stock symbol
MAX
Transactions as of
Aug 4, 2021
Transactions value $
-$664,946
Form type
4
Date filed
8/6/2021, 08:27 PM
Previous filing
Aug 3, 2021
Next filing
Nov 3, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$329K -11.1K -4.23% $29.72 251K Aug 4, 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$114K -3.75K -1.49% $30.34 247K Aug 4, 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale -$222K -7.46K -3.02% $29.82 240K Aug 5, 2021 Direct F1, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to satisfy tax liabilities arising from the vesting of restricted stock units granted to the Reporting Person on October 30, 2020.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.42 to $29.91 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.92 to $30.87 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.08 to $30.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER