Kuanling Amy Yeh - Aug 6, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role: SENIOR VICE PRESIDENT, TECHNOLOGY
Signature: /s/ Lance Martinez, attorney-in-fact
Stock symbol: MAX
Transactions as of: Aug 6, 2021
Transactions value $: -$271,314
Form type: 4
Date filed: 8/6/2021, 08:25 PM
Previous filing: Aug 3, 2021
Next filing: Sep 3, 2021

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	MAX	Class A Common Stock	Sale	-$271K	-9K	-30.46%	$30.15	20.5K	Aug 6, 2021	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2	Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $30.00 to $30.43 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

SENIOR VICE PRESIDENT, TECHNOLOGY