Serge Topjian - Jul 7, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
VICE PRESIDENT, MEDIA
Signature
/s/ Lance Martinez, attorney-in-fact
Stock symbol
MAX
Transactions as of
Jul 7, 2021
Transactions value $
-$372,039
Form type
4
Date filed
7/9/2021, 08:29 PM
Previous filing
Jul 2, 2021
Next filing
Aug 3, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$331K -8.94K -65.45% $37.07 4.72K Jul 7, 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$26.6K -700 -14.84% $37.95 4.02K Jul 7, 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale -$14.1K -361 -8.98% $38.96 3.66K Jul 7, 2021 Direct F1, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.65 to $37.61 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.65 to $38.36 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $38.71 to $39.26 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.