Robert Perine - Jul 7, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
VICE PRESIDENT, PRODUCT
Signature
/s/ Lance Martinez, attorney-in-fact
Stock symbol
MAX
Transactions as of
Jul 7, 2021
Transactions value $
-$372,001
Form type
4
Date filed
7/9/2021, 08:29 PM
Previous filing
Jul 2, 2021
Next filing
Jul 21, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$335K -9.04K -37.66% $37.08 15K Jul 7, 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$22.8K -600 -4.01% $37.99 14.4K Jul 7, 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale -$14.1K -361 -2.51% $38.96 14K Jul 7, 2021 Direct F1, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.65 to $37.61 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.65 to $38.36 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $38.71 to $39.26 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.