Robert Perine - 07 Jul 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
VICE PRESIDENT, PRODUCT
Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
07 Jul 2021
Net transactions value
-$372,001
Form type
4
Filing time
09 Jul 2021, 20:29:39 UTC
Previous filing
02 Jul 2021
Next filing
21 Jul 2021
SEC
View on sec.gov

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale $335,142 -9,039 -38% $37.08 14,961 07 Jul 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale $22,796 -600 -4% $37.99 14,361 07 Jul 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale $14,063 -361 -2.5% $38.96 14,000 07 Jul 2021 Direct F1, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.65 to $37.61 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.65 to $38.36 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $38.71 to $39.26 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.