Tigran Sinanyan - 07 Jul 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
07 Jul 2021
Net transactions value
-$223,219
Form type
4
Filing time
09 Jul 2021, 20:28:39 UTC
Previous filing
02 Jul 2021
Next filing
26 Jul 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale $102,161 -2,756 -12% $37.07 20,366 07 Jul 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale $9,339 -244 -1.2% $38.27 20,122 07 Jul 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale $13,004 -356 -1.8% $36.53 19,766 08 Jul 2021 Direct F1, F4
transaction MAX Class A Common Stock Sale $98,716 -2,644 -13% $37.34 17,122 08 Jul 2021 Direct F1, F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.64 to $37.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.64 to $38.60 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.05 to $36.90 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.05 to $37.83 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF FINANCIAL OFFICER AND TREASURER