Kuanling Amy Yeh - Jul 9, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
SENIOR VICE PRESIDENT, TECHNOLOGY
Signature
/s/ Lance Martinez, attorney-in-fact
Stock symbol
MAX
Transactions as of
Jul 9, 2021
Transactions value $
-$322,866
Form type
4
Date filed
7/9/2021, 08:28 PM
Previous filing
Jul 2, 2021
Next filing
Aug 3, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$159K -4.55K -20.76% $34.96 17.4K Jul 9, 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$164K -4.45K -25.6% $36.81 12.9K Jul 9, 2021 Direct F1, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $34.78 to $35.72 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.46 to $37.11 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

SENIOR VICE PRESIDENT, TECHNOLOGY