Eugene Nonko - 30 Jun 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Signature
/s/ Lance Martinez, attorney-in-fact
Issuer symbol
MAX
Transactions as of
30 Jun 2021
Net transactions value
-$1,858,462
Form type
4
Filing time
02 Jul 2021, 19:04:40 UTC
Previous filing
28 May 2021
Next filing
09 Jul 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale $355,966 -8,365 -3.5% $42.55 231,274 30 Jun 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale $194,841 -4,507 -1.9% $43.23 226,767 30 Jun 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale $440,142 -10,734 -4.7% $41.00 216,033 01 Jul 2021 Direct F1, F4
transaction MAX Class A Common Stock Sale $267,876 -6,394 -3% $41.89 209,639 01 Jul 2021 Direct F1, F5
transaction MAX Class A Common Stock Sale $363,393 -9,209 -4.4% $39.46 200,430 02 Jul 2021 Direct F1, F6
transaction MAX Class A Common Stock Sale $157,767 -3,889 -1.9% $40.57 196,541 02 Jul 2021 Direct F1, F7
transaction MAX Class A Common Stock Sale $78,477 -1,902 -0.97% $41.26 194,639 02 Jul 2021 Direct F1, F8
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $42.09 to $42.98 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $43.03 to $43.55 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.46 to $41.44 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.46 to $42.34 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $39.07 to $39.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F7 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.01 to $40.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F8 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.10 to $41.60 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER