Eugene Nonko - Jun 30, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Signature
/s/ Lance Martinez, attorney-in-fact
Stock symbol
MAX
Transactions as of
Jun 30, 2021
Transactions value $
-$1,858,462
Form type
4
Date filed
7/2/2021, 07:04 PM
Previous filing
May 28, 2021
Next filing
Jul 9, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$356K -8.37K -3.49% $42.55 231K Jun 30, 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$195K -4.51K -1.95% $43.23 227K Jun 30, 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale -$440K -10.7K -4.73% $41.00 216K Jul 1, 2021 Direct F1, F4
transaction MAX Class A Common Stock Sale -$268K -6.39K -2.96% $41.89 210K Jul 1, 2021 Direct F1, F5
transaction MAX Class A Common Stock Sale -$363K -9.21K -4.39% $39.46 200K Jul 2, 2021 Direct F1, F6
transaction MAX Class A Common Stock Sale -$158K -3.89K -1.94% $40.57 197K Jul 2, 2021 Direct F1, F7
transaction MAX Class A Common Stock Sale -$78.5K -1.9K -0.97% $41.26 195K Jul 2, 2021 Direct F1, F8
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $42.09 to $42.98 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $43.03 to $43.55 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.46 to $41.44 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.46 to $42.34 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F6 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $39.07 to $39.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F7 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $40.01 to $40.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F8 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $41.10 to $41.60 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF TECHNOLOGY OFFICER AND CO-FOUNDER