Kuanling Amy Yeh - Jun 25, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
SENIOR VICE PRESIDENT, TECHNOLOGY
Signature
/s/ Lance Martinez, attorney-in-fact
Stock symbol
MAX
Transactions as of
Jun 25, 2021
Transactions value $
-$840,500
Form type
4
Date filed
6/29/2021, 04:40 PM
Previous filing
Jun 21, 2021
Next filing
Jul 2, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$30.2K -700 -2.19% $43.16 31.2K Jun 25, 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$365K -8.3K -26.58% $44.01 22.9K Jun 25, 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale -$445K -10K -43.61% $44.50 12.9K Jun 28, 2021 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $42.62 to $43.49 per share. Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $43.66 to $44.27 per share. Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

SENIOR VICE PRESIDENT, TECHNOLOGY