Mark & Robyn Jones Descendants Trust 2014 - Jul 6, 2021 Form 4 Insider Report for Goosehead Insurance, Inc. (GSHD)

Signature
/s/ P. Ryan Langston, as Attorney-in-Fact for Robyn Mary Elizabeth Jones
Stock symbol
GSHD
Transactions as of
Jul 6, 2021
Transactions value $
-$5,783,573
Form type
4
Date filed
7/7/2021, 06:43 PM
Previous filing
Jul 6, 2021
Next filing
Jul 9, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction GSHD Class B Common Stock Conversion of derivative security $0 -25.4K -0.25% $0.00 10.1M Jul 6, 2021 Direct F1
transaction GSHD Class A Common Stock Conversion of derivative security $0 +25.4K $0.00 25.4K Jul 6, 2021 Direct F1
transaction GSHD Class A Common Stock Sale -$140K -1.12K -4.39% $125.54 24.3K Jul 6, 2021 Direct F1, F2
transaction GSHD Class A Common Stock Sale -$139K -1.1K -4.53% $126.63 23.2K Jul 6, 2021 Direct F1, F3
transaction GSHD Class A Common Stock Sale -$1.09M -8.51K -17.92% $127.90 39K Jul 6, 2021 Direct F1, F4
transaction GSHD Class A Common Stock Sale -$1.82M -14.2K -96.59% $128.65 500 Jul 6, 2021 Direct F1, F5
transaction GSHD Class A Common Stock Sale -$64.7K -500 -100% $129.36 0 Jul 6, 2021 Direct F1, F6
transaction GSHD Class B Common Stock Conversion of derivative security $0 -20.5K -0.2% $0.00 10.1M Jul 7, 2021 Direct F1
transaction GSHD Class A Common Stock Conversion of derivative security $0 +20.5K $0.00 20.5K Jul 7, 2021 Direct F1
transaction GSHD Class A Common Stock Sale -$1.12M -9.24K -45.12% $121.57 11.2K Jul 7, 2021 Direct F1, F7
transaction GSHD Class A Common Stock Sale -$202K -1.65K -14.67% $122.40 9.59K Jul 7, 2021 Direct F1, F8
transaction GSHD Class A Common Stock Sale -$275K -2.23K -23.24% $123.57 7.36K Jul 7, 2021 Direct F1, F9
transaction GSHD Class A Common Stock Sale -$413K -3.31K -44.97% $124.73 4.05K Jul 7, 2021 Direct F1, F10
transaction GSHD Class A Common Stock Sale -$157K -1.25K -30.85% $125.52 2.8K Jul 7, 2021 Direct F1, F11
transaction GSHD Class A Common Stock Sale -$216K -1.7K -60.71% $127.27 1.1K Jul 7, 2021 Direct F1, F12
transaction GSHD Class A Common Stock Sale -$141K -1.1K -100% $128.62 0 Jul 7, 2021 Direct F1, F13
holding GSHD Class A Common Stock 286K Jul 6, 2021 Direct F14
holding GSHD Class B Common Stock 182K Jul 6, 2021 Direct F14
holding GSHD Class A Common Stock 334K Jul 6, 2021 Direct F15
holding GSHD Class B Common Stock 132K Jul 6, 2021 Direct F15
holding GSHD Class B Common Stock 1.86M Jul 6, 2021 By Trust F16

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction GSHD LLC Units in Goosehead Financial, LLC Conversion of derivative security $0 -24.5K -0.24% $0.00 10.1M Jul 6, 2021 Class A Common Stock 24.5K $0.00 Direct F1, F17
transaction GSHD LLC Units in Goosehead Financial, LLC Conversion of derivative security $0 -20.5K -0.2% $0.00 10.1M Jul 7, 2021 Class A Common Stock 20.5K $0.00 Direct F1, F17
holding GSHD LLC Units in Goosehead Financial, LLC 182K Jul 6, 2021 Class A Common Stock 182K $0.00 Direct F14, F17
holding GSHD LLC Units in Goosehead Financial, LLC 132K Jul 6, 2021 Class A Common Stock 132K $0.00 Direct F15, F17
holding GSHD LLC Units in Goosehead Financial, LLC 1.86M Jul 6, 2021 Class A Common Stock 1.86M $0.00 By Trust F16, F17
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held (i) directly by the Mark & Robyn Jones Descendants Trust 2014 and (ii) indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of the Mark & Robyn Jones Descendants Trust 2014 and whose immediate family members are beneficiaries of the Mark & Robyn Jones Descendants Trust 2014.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $125.14 to $126.13, inclusive. The reporting person trust undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $126.21 to $127.07, inclusive. The reporting person trust undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.29 to $128.28, inclusive. The reporting person trust undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.29 to $129.25, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $129.32 to $129.43, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $121.10 to $122.09, inclusive. The reporting person trust undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $122.10 to $123.04, inclusive. The reporting person trust undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $123.18 to $124.15, inclusive. The reporting person trust undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
F10 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $124.19 to $125.15, inclusive. The reporting person trust undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
F11 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $125.20 to $126.17, inclusive. The reporting person trust undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
F12 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.03 to $127.76, inclusive. The reporting person trust undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
F13 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.50 to $129.15, inclusive. The reporting person trust undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4.
F14 Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held directly by Mark Evan Jones, and does not reflect Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held by his spouse, Robyn Mary Elizabeth Jones, who is independently a reporting person of the issuer.
F15 Reflects shares of Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held directly by Robyn Mary Elizabeth Jones, and does not reflect Class A Common Stock, shares of Class B Common Stock or LLC Units, as applicable, held by her spouse, Mark Evan Jones, who is independently a reporting person of the issuer.
F16 Reflects shares of Class B Common Stock or LLC Units, as applicable, held indirectly by Mark Evan Jones and Robyn Mary Elizabeth Jones, who serve as trustees of various trusts and whose immediate family members are beneficiaries of such trusts.
F17 Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire.

Remarks:

The sales reported were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person, the Mark and Robyn Jones Descendants Trust 2014.