Matthew Goodman - Aug 19, 2021 Form 4 Insider Report for Digital Media Solutions, Inc. (DMS)

Role: Chief Information Officer
Signature: /s/ Joseph Marinucci, as attorney-in-fact for Matthew Goodman
Stock symbol: DMS
Transactions as of: Aug 19, 2021
Transactions value $: $0
Form type: 4
Date filed: 8/23/2021, 06:01 PM
Previous filing: Jul 20, 2021
Next filing: Apr 14, 2022

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	DMS	Class A Common Stock, Par Value $0.0001 per share	Award	$0	+8.69K	+110.91%	$0.00	16.5K	Aug 19, 2021	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	DMS	Non-Qualified Stock Option (Right to Buy)	Award	$0	+20K		$0.00	20K	Aug 19, 2021	Class A Common Stock, Par Value $0.0001 per share	20K	$7.98	Direct	F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Reflects restricted shares units ("RSUs") granted pursuant to the terms of the Issuer's 2020 Omnibus Incentive Plan (the "Plan") that will vest 25% annually over four years beginning on August 19, 2022, provided that the Reporting Person remains in continuous employment with the Issuer through the applicable vesting date. The RSUs were awarded in an exempt transaction pursuant to Rule 16b-3(d) of the Securities Exchange Act of 1934, as amended.
F2	Reflects non-qualified stock option (the "Option") granted pursuant to the terms of the Plan. with an exercise price of $7.98, which was the fair market value on the grant date. The Option will vest 25% annually over four years beginning on August 19, 2022, provided that the Reporting Person remains in continuous employment with the Issuer through the applicable vesting date. The Options were awarded in an exempt transaction pursuant to Rule 16b-3(d) of the Securities Exchange Act of 1934, as amended.

Content

Reflects restricted shares units ("RSUs") granted pursuant to the terms of the Issuer's 2020 Omnibus Incentive Plan (the "Plan") that will vest 25% annually over four years beginning on August 19, 2022, provided that the Reporting Person remains in continuous employment with the Issuer through the applicable vesting date. The RSUs were awarded in an exempt transaction pursuant to Rule 16b-3(d) of the Securities Exchange Act of 1934, as amended.

Reflects non-qualified stock option (the "Option") granted pursuant to the terms of the Plan. with an exercise price of $7.98, which was the fair market value on the grant date. The Option will vest 25% annually over four years beginning on August 19, 2022, provided that the Reporting Person remains in continuous employment with the Issuer through the applicable vesting date. The Options were awarded in an exempt transaction pursuant to Rule 16b-3(d) of the Securities Exchange Act of 1934, as amended.