Vasundara Srenivas - Jul 1, 2021 Form 4 Insider Report for Digital Media Solutions, Inc. (DMS)

Role: Chief Financial Officer
Signature: /s/ Vasundara Srenivas
Stock symbol: DMS
Transactions as of: Jul 1, 2021
Transactions value $: $0
Form type: 4
Date filed: 7/6/2021, 05:12 PM
Next filing: Aug 23, 2021

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	DMS	Class A Common Stock, Par Value $0.0001 per share	Award	$0	+19.2K		$0.00	19.2K	Jul 1, 2021	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	DMS	Non-Qualified Stock Option (Right to Buy)	Award	$0	+18K		$0.00	18K	Jul 1, 2021	Class A Common Stock, Par Value $0.0001 per share	18K	$10.04	Direct	F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Reflects restricted shares units ("RSUs")granted pursuant to the terms of the Issuer's 2020 Omnibus Incentive Plan that will vest as follows; 33.3% of the RSUs shall vest on July 1, 2022; 33.3% of the share subject to the Option shall vest on July 1, 2023; 33.3% of the share subject to the Option shall vest on July 1, 2024, provided that the Reporting Person remains in continuous employment with the Issuer through the applicable Vesting Date.
F2	Reflects non-qualified stock option (the "Option"). with an exercise price of $10.04, which was the fair market value on the grant date of the grant. The Option was granted pursuant to the terms of the 2020 Omnibus Incentive Plan and will vest as follows: 33.3% of the shares subject to the Option shall vest on July 1, 2022; 33.3% of the share subject to the Option shall vest on July 1, 2023; and 33.3% of the share subject to the Option shall vest on July 1, 2024, provided that the Reporting Person remains in continuous employment with the Issuer through the applicable Vesting Date.

Content

Reflects restricted shares units ("RSUs")granted pursuant to the terms of the Issuer's 2020 Omnibus Incentive Plan that will vest as follows; 33.3% of the RSUs shall vest on July 1, 2022; 33.3% of the share subject to the Option shall vest on July 1, 2023; 33.3% of the share subject to the Option shall vest on July 1, 2024, provided that the Reporting Person remains in continuous employment with the Issuer through the applicable Vesting Date.

Reflects non-qualified stock option (the "Option"). with an exercise price of $10.04, which was the fair market value on the grant date of the grant. The Option was granted pursuant to the terms of the 2020 Omnibus Incentive Plan and will vest as follows: 33.3% of the shares subject to the Option shall vest on July 1, 2022; 33.3% of the share subject to the Option shall vest on July 1, 2023; and 33.3% of the share subject to the Option shall vest on July 1, 2024, provided that the Reporting Person remains in continuous employment with the Issuer through the applicable Vesting Date.