| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| Bealer Christopher J | Chief Financial Officer | 1225 17TH ST., SUITE 1000, DENVER | /s/ Neil J. Eckstein as Attorney-in-Fact for Christopher J. Bealer | 10 Jul 2025 | 0002076611 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| holding | SMPL | Common Stock | 23,020 | 03 Jul 2025 | Direct | F1 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| holding | SMPL | Options to Purchase Common Stock | 03 Jul 2025 | Common Stock | 34,035 | $36.49 | Direct |
| Id | Content |
|---|---|
| F1 | Represents time-based restricted stock units ("RSUs") granted under the issuer's 2017 Omnibus Incentive Plan. Each RSU represents the contingent right to receive one share of the issuer's common stock. The RSUs vest in three substantially equal annual installments beginning on April 16, 2026, subject to the reporting person's continuous service with the issuer as of each vesting date. |