Brian K. Ratzan - Jan 4, 2024 Form 4 Insider Report for Simply Good Foods Co (SMPL)

Role: Director
Signature: /s/ Timothy R. Kraft, as Attorney-in-Fact for Brian K. Ratzan
Stock symbol: SMPL
Transactions as of: Jan 4, 2024
Transactions value $: -$1,314,600
Form type: 4
Date filed: 1/5/2024, 05:30 PM
Previous filing: Dec 8, 2023
Next filing: May 31, 2024

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	SMPL	Common Stock	Sale	-$1.31M	-30.8K	-1.38%	$42.73	2.2M	Jan 4, 2024	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id	Content
F1	This transaction was effective pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on 5/15/2023. The Rule 10b5-1 trading plan was established as part of the Reporting Person's long-term strategy for asset diversification and financial and tax planning activities over a period of time.
F2	The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $42.53 to $43.00, inclusive. The reporting person undertakes to provide to the issuer, any stockholder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Content

This transaction was effective pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on 5/15/2023. The Rule 10b5-1 trading plan was established as part of the Reporting Person's long-term strategy for asset diversification and financial and tax planning activities over a period of time.

The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $42.53 to $43.00, inclusive. The reporting person undertakes to provide to the issuer, any stockholder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.