Erin N. Lantz - 28 Jan 2026 Form 4 Insider Report for Ethos Technologies Inc. (LIFE)

Role
Chief Revenue Officer
Signature
/s/ Porter Nolan, Attorney-in-Fact
Issuer symbol
LIFE
Transactions as of
28 Jan 2026
Net transactions value
-$2,651,384
Form type
4
Filing time
30 Jan 2026, 20:43:42 UTC
Previous filing
13 Jun 2025
Next filing
23 Feb 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Lantz Erin N Chief Revenue Officer C/O ETHOS TECHNOLOGIES INC., 1606 HEADWAY CIRCLE #9013, AUSTIN /s/ Porter Nolan, Attorney-in-Fact 30 Jan 2026 0001684936

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction LIFE Class A Common Stock Options Exercise $254,027 +85,244 +22% $2.98 481,368 28 Jan 2026 Direct
transaction LIFE Class A Common Stock Tax liability $0 -64,787 -13% $0.000000 416,581 29 Jan 2026 Direct F1, F2
transaction LIFE Class A Common Stock Sale $2,905,411 -162,677 -39% $17.86 253,904 30 Jan 2026 Direct F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction LIFE Option (right to buy) Options Exercise $0 -85,244 -25% $0.000000 252,310 28 Jan 2026 Class A Common Stock 85,244 $2.98 Direct F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Represents shares withheld to satisfy tax withholding obligations on the vesting of restricted stock units ("RSUs") prior to the open of trading on January 29, 2026 to satisfy the tax obligation realized upon vesting of such RSUs.
F2 Includes 190,979 shares issuable on settlement of RSUs, each of which represents a contingent right to receive one share of Issuer's Class A Common Stock upon vesting.
F3 Fully vested.