Erin N. Lantz - 28 Jan 2026 Form 3 Insider Report for Ethos Technologies Inc. (LIFE)

Role
Chief Revenue Officer
Signature
/s/ Porter Nolan, Attorney-in-Fact
Issuer symbol
LIFE
Transactions as of
28 Jan 2026
Net transactions value
$0
Form type
3
Filing time
28 Jan 2026, 20:39:53 UTC
Previous filing
13 Jun 2025
Next filing
23 Feb 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Lantz Erin N Chief Revenue Officer C/O ETHOS TECHNOLOGIES INC., 1606 HEADWAY CIRCLE #9013, AUSTIN /s/ Porter Nolan, Attorney-in-Fact 28 Jan 2026 0001684936

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
holding LIFE Class A Common Stock 396,124 28 Jan 2026 Direct F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
holding LIFE Option (right to buy) 28 Jan 2026 Class A Common Stock 337,554 $2.98 Direct F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Includes 52,830 shares issuable upon settlement of restricted stock units ("RSUs"). The vesting of the RSUs is contingent upon both (i) a service-based requirement (the "Service Milestone") and (ii) a liquidity event-based requirement (the "Liquidity Event Milestone"). If both the Service Milestone and the Liquidity Event Milestone are achieved, the shares subject to the RSU vest quarterly over the 48 months following February 15, 2023. The Liquidity Event Milestone was satisfied upon the effectiveness of the Issuer's registration statement on Form S-1 in connection with the Issuer's initial public offering of its Class A Common Stock (the "IPO").
F2 Includes 302,790 shares issuable upon settlement of RSUs. If both the Service Milestone and the Liquidity Event Milestone are achieved, the shares subject to the RSU vest quarterly over the 48 months following February 15, 2024. The Liquidity Event Milestone was satisfied upon the effectiveness of the Issuer's registration statement on Form S-1 in connection with the IPO.
F3 Fully vested.