Kathryn E. Falberg - May 27, 2025 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Director
Signature
/s/ Kelli Faerber, Attorney-in-Fact for Kathryn E. Falberg
Stock symbol
TTD
Transactions as of
May 27, 2025
Transactions value $
$169,995
Form type
4
Date filed
5/29/2025, 07:13 PM
Previous filing
May 23, 2025
Next filing
Jun 12, 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
FALBERG KATHRYN E Director C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA /s/ Kelli Faerber, Attorney-in-Fact for Kathryn E. Falberg 2025-05-29 0001206977

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Award $0 +4.9K +5.05% $0.00 102K May 27, 2025 Direct F1, F2
transaction TTD Class A Common Stock Award $50K +845 +0.83% $59.17 103K May 27, 2025 Direct F1, F3, F4
transaction TTD Class A Common Stock Award $70K +1.18K +1.15% $59.17 104K May 27, 2025 Direct F3, F5, F6
transaction TTD Class A Common Stock Award $50K +845 +0.81% $59.17 105K May 27, 2025 Direct F3, F4, F7
holding TTD Class A Common Stock 50K May 27, 2025 By Family Trust
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the board of directors immediately prior to such date.
F2 This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy as an annual director equity grant.
F3 This price represents the average closing stock price for a share of the Issuer's Class A Common Stock for forty-five consecutive trading days ending on, and including, the grant date. This price was used to calculate the number of restricted stock awards granted.
F4 This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $50,000.
F5 Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the audit committee immediately prior to such date.
F6 This restricted stock award was issued to the Reporting Person pursuant to the Issuer's Non-Employee Director Compensation Policy in lieu of director retainer and meeting fees of $70,000.
F7 Grant of restricted stock award under the Issuer's 2025 Incentive Award Plan. The shares vest in four equal installments at the earlier of, for each such installment, (i) the date of the Issuer's applicable regularly scheduled quarterly Corporate Board meeting for the next four quarters from the date of grant or (ii) the date of each of the next four corresponding quarterly anniversaries of the date of grant, provided all then unvested shares shall vest in full on the date of the Issuer's next annual meeting of stockholders, all subject to the Reporting Person's continuous service as a member of the compensation committee immediately prior to such date.