Jeffrey Terry Green - 12 May 2025 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
President and CEO, Director, 10%+ Owner
Signature
/s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green
Issuer symbol
TTD
Transactions as of
12 May 2025
Net transactions value
-$2,391,160
Form type
4
Filing time
14 May 2025, 16:35:15 UTC
Previous filing
17 Apr 2025
Next filing
19 May 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Green Jeffrey Terry President and CEO, Director, 10%+ Owner C/O THE TRADE DESK, INC., 42 NORTH CHESTNUT STREET, VENTURA /s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green 14 May 2025 0001671445

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Conversion of derivative security $0 +23,945 +141% $0.000000 40,963 12 May 2025 See Footnote F1
transaction TTD Class A Common Stock Sale $1,916,318 -23,945 -58% $80.03 17,018 12 May 2025 See Footnote F1, F2, F3
transaction TTD Class A Common Stock Sale $219,202 -2,739 -0.41% $80.03 671,297 12 May 2025 See Footnote F2, F4, F5
transaction TTD Class A Common Stock Conversion of derivative security $0 +2,797 +16% $0.000000 19,815 13 May 2025 See Footnote F1
transaction TTD Class A Common Stock Sale $223,928 -2,797 -14% $80.06 17,018 13 May 2025 See Footnote F1, F2, F6
transaction TTD Class A Common Stock Sale $31,712 -396 -0.06% $80.08 670,901 13 May 2025 See Footnote F2, F5, F7
holding TTD Class A Common Stock 355,232 12 May 2025 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Class B Common Stock Conversion of derivative security $0 -23,945 -0.08% $0.000000 29,575,313 12 May 2025 Class A Common Stock 23,945 See Footnote F1, F8
transaction TTD Class B Common Stock Conversion of derivative security $0 -2,797 -0.01% $0.000000 29,572,516 13 May 2025 Class A Common Stock 2,797 See Footnote F1, F8
holding TTD Class B Common Stock 12,666,670 12 May 2025 Class A Common Stock 12,666,670 See Footnote F8, F9
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
F2 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on September 12, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.17, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F5 Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.00 to $80.36, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.02 to $80.15, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F8 Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
F9 Represents securities held by various family trusts over which Mr. Green exercises investment and voting control. As a result, Mr. Green may be deemed to beneficially own such securities but disclaims such ownership except to the extent of his pecuniary interest therein.