Jeffrey Terry Green - Dec 18, 2024 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Signature
/s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green
Stock symbol
TTD
Transactions as of
Dec 18, 2024
Transactions value $
$47,557,468
Form type
4
Date filed
12/20/2024, 06:16 PM
Previous filing
Nov 19, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $45.3M +664K +498.6% $68.29 797K Dec 18, 2024 Direct
transaction TTD Class A Common Stock Options Exercise $2.21M +35.9K +4.51% $61.46 833K Dec 18, 2024 Direct
transaction TTD Class A Common Stock Gift $0 -700K -84.02% $0.00 133K Dec 18, 2024 Direct F1
transaction TTD Class A Common Stock Gift $0 +700K +3390.16% $0.00 721K Dec 18, 2024 See Footnote F1, F2
holding TTD Class A Common Stock 825K Dec 18, 2024 See Footnote F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -664K -3.6% $0.00 17.8M Dec 18, 2024 Class A Common Stock 664K $68.29 Direct F4, F5
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -35.9K -14.29% $0.00 216K Dec 18, 2024 Class A Common Stock 35.9K $61.46 Direct F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.
F2 Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
F3 Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
F4 The shares subject to the option vest in eight tranches over a ten-year term beginning on October 6, 2021, (the "Grant Date"), and ending on October 6, 2031, (i) if the closing price of Issuer's Class A Common Stock measured over any 30-consecutive-trading-day period equals or exceeds $90.00, $115.00, $145.00, $185.00, $225.00, $260.00, $300.00 or $340.00, respectively, and (ii) for the first four years following the Grant Date, subject to continued service as the Issuer's Chief Executive Officer as of the applicable vesting date, and thereafter subject to continued service for the Issuer as of the applicable vesting date as Chief Executive Officer or in another role to be determined by the board of directors.
F5 The original target level of shares subject to this option was an aggregate of 16,000,000 shares; the actual number of shares of Class A Common Stock issuable upon vesting is subject to adjustment based on the greatest result of three tests tied to the stock price of the Issuer's Class A Common Stock relative to performance of the companies comprising the Nasdaq-100 Index as of the Grant Date and may range from 80% to 120% of the target level (12,800,000 to 19,200,000 shares in the aggregate). The number of awards shown of 17,785,150 is at the highest level of 19,200,000 net of 1,414,850 shares exercised through the Transaction Date.
F6 The option was granted on April 24, 2023, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.