| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | TTD | Class A Common Stock | Options Exercise | $30.9K | +400 | +0.42% | $77.15 | 96K | Nov 29, 2024 | Direct | |
| transaction | TTD | Class A Common Stock | Sale | -$51.2K | -400 | -0.42% | $127.89 | 95.6K | Nov 29, 2024 | Direct | F1, F2 |
| transaction | TTD | Class A Common Stock | Options Exercise | $87.7K | +1.47K | +1.54% | $59.57 | 97.1K | Nov 29, 2024 | Direct | |
| transaction | TTD | Class A Common Stock | Sale | -$189K | -1.47K | -1.52% | $128.13 | 95.6K | Nov 29, 2024 | Direct | F1 |
| transaction | TTD | Class A Common Stock | Options Exercise | $318K | +5.18K | +5.42% | $61.46 | 101K | Nov 29, 2024 | Direct | |
| transaction | TTD | Class A Common Stock | Sale | -$664K | -5.18K | -5.14% | $128.32 | 95.6K | Nov 29, 2024 | Direct | F1, F3 |
| transaction | TTD | Class A Common Stock | Options Exercise | $822K | +10.1K | +10.61% | $81.07 | 106K | Nov 29, 2024 | Direct | |
| transaction | TTD | Class A Common Stock | Sale | -$1.24M | -9.64K | -9.12% | $128.23 | 96.1K | Nov 29, 2024 | Direct | F1, F4 |
| transaction | TTD | Class A Common Stock | Sale | -$64.4K | -500 | -0.52% | $128.70 | 95.6K | Nov 29, 2024 | Direct | F1, F5 |
| transaction | TTD | Class A Common Stock | Sale | -$612K | -4.77K | -4.99% | $128.24 | 90.8K | Nov 29, 2024 | Direct | F1, F6 |
| transaction | TTD | Class A Common Stock | Sale | -$12.9K | -100 | -0.11% | $128.72 | 90.7K | Nov 29, 2024 | Direct | F1 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | TTD | Employee Stock Option (Right to Buy) | Options Exercise | $0 | -400 | -35.71% | $0.00 | 720 | Nov 29, 2024 | Class A Common Stock | 400 | $77.15 | Direct | F7 |
| transaction | TTD | Employee Stock Option (Right to Buy) | Options Exercise | $0 | -1.47K | -19.04% | $0.00 | 6.26K | Nov 29, 2024 | Class A Common Stock | 1.47K | $59.57 | Direct | F8 |
| transaction | TTD | Employee Stock Option (Right to Buy) | Options Exercise | $0 | -5.18K | -12.12% | $0.00 | 37.5K | Nov 29, 2024 | Class A Common Stock | 5.18K | $61.46 | Direct | F9 |
| transaction | TTD | Employee Stock Option (Right to Buy) | Options Exercise | $0 | -10.1K | -8.89% | $0.00 | 104K | Nov 29, 2024 | Class A Common Stock | 10.1K | $81.07 | Direct | F10 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on August 22, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. |
| F2 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.71 to $128.13, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F3 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.13 to $129.05, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F4 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.67 to $128.63, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F5 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $128.67 to $128.85, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F6 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $127.71 to $128.67, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F7 | The option was granted on March 17, 2021. The Vesting Commencement Date ("VCD") is March 8, 2021. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates. |
| F8 | The option was granted on April 26, 2022, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates. |
| F9 | The option was granted on April 24, 2023, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates. |
| F10 | The option was granted on April 23, 2024, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates. |