Jeffrey Terry Green - Sep 30, 2024 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role: President and CEO, Director, 10%+ Owner
Signature: /s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green
Stock symbol: TTD
Transactions as of: Sep 30, 2024
Transactions value $: $19,165,520
Form type: 4
Date filed: 10/2/2024, 08:32 PM
Previous filing: Sep 27, 2024
Next filing: Oct 8, 2024

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	TTD	Class A Common Stock	Options Exercise	$15.3M	+224K	+152.9%	$68.29	371K	Sep 30, 2024	Direct
transaction	TTD	Class A Common Stock	Gift	$0	-224K	-60.46%	$0.00	147K	Sep 30, 2024	Direct	F1
transaction	TTD	Class A Common Stock	Gift	$0	+224K	+108.04%	$0.00	431K	Sep 30, 2024	See Footnote	F1, F2
transaction	TTD	Class A Common Stock	Options Exercise	$3.87M	+56.6K	+38.67%	$68.29	203K	Oct 2, 2024	Direct
transaction	TTD	Class A Common Stock	Gift	$0	-56.6K	-27.89%	$0.00	147K	Oct 2, 2024	Direct	F1
transaction	TTD	Class A Common Stock	Gift	$0	+56.6K	+13.13%	$0.00	488K	Oct 2, 2024	See Footnote	F1, F2
holding	TTD	Class A Common Stock						825K	Sep 30, 2024	See Footnote	F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-224K	-1.2%	$0.00	18.5M	Sep 30, 2024	Class A Common Stock	224K	$68.29	Direct	F4, F5
transaction	TTD	Employee Stock Option (Right to Buy)	Options Exercise	$0	-56.6K	-0.31%	$0.00	18.4M	Oct 2, 2024	Class A Common Stock	56.6K	$68.29	Direct	F4, F6

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.
F2	Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
F3	Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
F4	The shares subject to the option vest in eight tranches over a ten-year term beginning on October 6, 2021, (the "Grant Date"), and ending on October 6, 2031, (i) if the closing price of Issuer's Class A Common Stock measured over any 30-consecutive-trading-day period equals or exceeds $90.00, $115.00, $145.00, $185.00, $225.00, $260.00, $300.00 or $340.00, respectively, and (ii) for the first four years following the Grant Date, subject to continued service as the Issuer's Chief Executive Officer as of the applicable vesting date, and thereafter subject to continued service for the Issuer as of the applicable vesting date as Chief Executive Officer or in another role to be determined by the board of directors.
F5	The original target level of shares subject to this option was an aggregate of 16,000,000 shares; the actual number of shares of Class A Common Stock issuable upon vesting is subject to adjustment based on the greatest result of three tests tied to the stock price of the Issuer's Class A Common Stock relative to performance of the companies comprising the Nasdaq-100 Index as of the Grant Date and may range from 80% to 120% of the target level (12,800,000 to 19,200,000 shares in the aggregate). The number of awards shown of 18,505,850 is at the highest level of 19,200,000 net of 694,150 shares exercised through the Transaction Date.
F6	The original target level of shares subject to this option was an aggregate of 16,000,000 shares; the actual number of shares of Class A Common Stock issuable upon vesting is subject to adjustment based on the greatest result of three tests tied to the stock price of the Issuer's Class A Common Stock relative to performance of the companies comprising the Nasdaq-100 Index as of the Grant Date and may range from 80% to 120% of the target level (12,800,000 to 19,200,000 shares in the aggregate). The number of awards shown of 18,449,201 is at the highest level of 19,200,000 net of 750,799 shares exercised through the Transaction Date.