Jeffrey Terry Green - Aug 28, 2024 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Signature
/s/ Kelli Faerber, Attorney-in-Fact for Jeffrey Terry Green
Stock symbol
TTD
Transactions as of
Aug 28, 2024
Transactions value $
$6,322,409
Form type
4
Date filed
8/30/2024, 05:20 PM
Previous filing
Aug 26, 2024
Next filing
Sep 24, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $10.2K +370 +0.25% $27.44 147K Aug 28, 2024 Direct
transaction TTD Class A Common Stock Options Exercise $143K +5.73K +3.9% $24.95 153K Aug 28, 2024 Direct
transaction TTD Class A Common Stock Options Exercise $110K +3.33K +2.18% $33.00 156K Aug 28, 2024 Direct
transaction TTD Class A Common Stock Options Exercise $1.6M +53.5K +34.28% $30.00 209K Aug 28, 2024 Direct
transaction TTD Class A Common Stock Options Exercise $4.46M +72.5K +34.63% $61.46 282K Aug 28, 2024 Direct
transaction TTD Class A Common Stock Gift $0 -135K -48.03% $0.00 147K Aug 28, 2024 Direct F1
transaction TTD Class A Common Stock Gift $0 +135K +35.55% $0.00 516K Aug 28, 2024 See Footnote F1, F2
holding TTD Class A Common Stock 825K Aug 28, 2024 See Footnote F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -370 -100% $0.00 0 Aug 28, 2024 Class A Common Stock 370 $27.44 Direct F4
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -5.73K -100% $0.00 0 Aug 28, 2024 Class A Common Stock 5.73K $24.95 Direct F5
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -3.33K -100% $0.00 0 Aug 28, 2024 Class A Common Stock 3.33K $33.00 Direct F6, F7
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -53.5K -100% $0.00 0 Aug 28, 2024 Class A Common Stock 53.5K $30.00 Direct F8
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -72.5K -21.01% $0.00 273K Aug 28, 2024 Class A Common Stock 72.5K $61.46 Direct F9
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Represents a transfer of shares from the Reporting Person to a trust held by the Reporting Person.
F2 Represents securities held by the Jeff Green Trust (the "Trust"). Mr. Green is a Trustee of the Trust and has investment and voting control over the shares held by the Trust, and may be deemed to indirectly beneficially own the shares held by the Trust.
F3 Represents securities held by the Jeff T. Green Family Foundation (the "Foundation"). Mr. Green is the sole member and director of the Foundation and has investment and voting control over the shares held by the Foundation, and may be deemed to indirectly beneficially own the shares held by the Foundation.
F4 The option was granted on December 9, 2019, with a Vesting Commencement Date ("VCD") of December 9, 2022. One twelfth (1/12th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F5 The option was granted on December 9, 2019, the VCD. The option vested over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 72,650 shares vested during each of the calendar years 2020, 2021 and 2022 and an aggregate of 68,650 shares vested during calendar year 2023, in each case, subject to continued employment with the Issuer through the applicable vesting dates.
F6 This option was previously reported as covering 333 shares at an exercise price of $330.01 per share but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F7 The option was granted on May 15, 2020, with a VCD of December 15, 2023. One-fifth (1/5th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F8 The option was granted on May 15, 2020, the VCD. The option vested over four years in increments on each monthly anniversary of the VCD according to the following schedule: an aggregate of 97,270, 97,280 and 97,280 shares vested during the twelve month periods ending on May 15, 2021, 2022 and 2023, respectively, and an aggregate of 93,950 shares vested during the twelve month period ending May 15, 2024, in each case, subject to continued employment with the Issuer through the applicable vesting dates.
F9 The option was granted on April 24, 2023, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.