Samantha Jacobson - Aug 12, 2024 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Chief Strategy Officer, Director
Signature
/s/ Kelli Faerber, Attorney-In-Fact for Samantha Jacobson
Stock symbol
TTD
Transactions as of
Aug 12, 2024
Transactions value $
-$833,904
Form type
4
Date filed
8/14/2024, 04:39 PM
Previous filing
May 17, 2024
Next filing
Aug 19, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $46.3K +600 +0.54% $77.15 112K Aug 12, 2024 Direct
transaction TTD Class A Common Stock Sale -$59.7K -600 -0.54% $99.50 111K Aug 12, 2024 Direct
transaction TTD Class A Common Stock Options Exercise $132K +2.21K +1.99% $59.57 113K Aug 12, 2024 Direct
transaction TTD Class A Common Stock Sale -$220K -2.21K -1.95% $99.50 111K Aug 12, 2024 Direct
transaction TTD Class A Common Stock Options Exercise $477K +7.77K +6.99% $61.46 119K Aug 12, 2024 Direct
transaction TTD Class A Common Stock Sale -$773K -7.77K -6.54% $99.50 111K Aug 12, 2024 Direct
transaction TTD Class A Common Stock Options Exercise $617K +7.61K +6.85% $81.07 119K Aug 12, 2024 Direct
transaction TTD Class A Common Stock Sale -$757K -7.61K -6.41% $99.50 111K Aug 12, 2024 Direct
transaction TTD Class A Common Stock Sale -$297K -2.98K -2.69% $99.50 108K Aug 12, 2024 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -600 -34.88% $0.00 1.12K Aug 12, 2024 Class A Common Stock 600 $77.15 Direct F1
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -2.21K -22.22% $0.00 7.74K Aug 12, 2024 Class A Common Stock 2.21K $59.57 Direct F2
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -7.77K -15.38% $0.00 42.7K Aug 12, 2024 Class A Common Stock 7.77K $61.46 Direct F3
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -7.61K -6.25% $0.00 114K Aug 12, 2024 Class A Common Stock 7.61K $81.07 Direct F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The option was granted on March 17, 2021. The Vesting Commencement Date ("VCD") is March 8, 2021. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
F2 The option was granted on April 26, 2022, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.
F3 The option was granted on April 24, 2023, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.
F4 The option was granted on April 23, 2024, the VCD. One forty-eighth of the shares subject to the original grant vest on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.