Louis S. Friedman - 10 Feb 2022 Form 4 Insider Report for Luvu Brands, Inc. (LUVU)

Role: CEO and President, Director, 10%+ Owner
Signature: /s/ Ronald P. Scott By Power of Attorney for Louis Friedman
Issuer symbol: LUVU
Transactions as of: 10 Feb 2022
Net transactions value: -$9,900
Form type: 4
Filing time: 23 Feb 2022, 13:34:57 UTC
Next filing: 28 Nov 2022
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	LUVU	Common Stock	Options Exercise	$9,900	+300,000	+0.95%	$0.0330	31,944,376	10 Feb 2022	Direct
transaction	LUVU	Common Stock	Tax liability	$9,900	-47,143	-0.15%	$0.2100	31,897,233	10 Feb 2022	Direct	F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	LUVU	Common Stock Options (right to buy)	Options Exercise	$9,900	-300,000	-100%	$0.0330	0	10 Feb 2022	Common Stock	300,000	$0.0330	Direct

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Reflects 47,143 shares withheld by the Issuer at the market price of $0.21 per share to fund the exercise of 300,000 shares of common stock at an exercise price of $0.033 per share.