Robert O'Hare - 01 Sep 2026 Form 4 Insider Report for Affirm Holdings, Inc. (AFRM)

Reporting relationship: Chief Financial Officer
Issuer ticker: AFRM
Reported as of: 01 Sep 2026
Net transaction value: -$1,563,050
SEC form: 4
Accepted by SEC: 03 Sep 2026, 16:06:02 UTC
Prior SEC filing: 30 Jul 2026
Source filing: View source filing
Reporting owner signature: /s/ Josh Samples, Attorney-in-Fact

Key filing fact

Robert O'Hare filed Form 4 for Affirm Holdings, Inc. (AFRM) on 03 Sep 2026.

Key facts

This page summarizes Robert O'Hare's Form 4 filing for Affirm Holdings, Inc. (AFRM).
10 reported transactions and 5 derivative rows are listed below.
Accepted by SEC: 03 Sep 2026, 16:06.

Change

Previous filing in this sequence was filed on 30 Jul 2026.
Current net transaction value: -$1,563,050.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001633877 Primary reporting owner

O'Hare Robert

Relationship: Chief Financial Officer
Address: C/O AFFIRM HOLDINGS, INC., 221 MAIN ST., FLOOR 6, SAN FRANCISCO
Signature: /s/ Josh Samples, Attorney-in-Fact
Signature date: 03 Sep 2026

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

AFRM transaction

Class A Common Stock

Options Exercise

Transaction value
Shares: +11,987
Change %: +65%
Price: $0.000000^*
Shares after: 30,466
Date: 01 Sep 2026
Ownership: Direct

AFRM transaction

Class A Common Stock

Tax liability

Transaction value
Shares: -6,101
Change %: -20%
Price: $69.94^*
Shares after: 24,365
Date: 01 Sep 2026
Ownership: Direct
Footnotes: F1

AFRM transaction

Class A Common Stock

Sale

Transaction value: $1,112,867
Shares: -15,545
Change %: -64%
Price: $71.59
Shares after: 8,820
Date: 01 Sep 2026
Ownership: Direct
Footnotes: F2, F3

AFRM transaction

Class A Common Stock

Sale

Transaction value: $14,502
Shares: -200
Change %: -2.3%
Price: $72.51
Shares after: 8,620
Date: 01 Sep 2026
Ownership: Direct
Footnotes: F2, F4

AFRM transaction

Class A Common Stock

Sale

Transaction value: $435,682
Shares: -5,886
Change %: -68%
Price: $74.02
Shares after: 2,734
Date: 02 Sep 2026
Ownership: Direct
Footnotes: F2, F5

Reported derivative securities

Options, warrants, convertible securities, or similar derivative positions disclosed in the filing.

AFRM transaction Derivative

Restricted Stock Units

Options Exercise

Transaction value
Shares: -702
Change %: -100%
Price: $0.000000^*
Shares after: 0
Date: 01 Sep 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 702
Exercise price
Footnotes: F6, F7

AFRM transaction Derivative

Restricted Stock Units

Options Exercise

Transaction value
Shares: -5,019
Change %: -20%
Price: $0.000000^*
Shares after: 20,075
Date: 01 Sep 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 5,019
Exercise price
Footnotes: F6, F8

AFRM transaction Derivative

Restricted Stock Units

Options Exercise

Transaction value
Shares: -2,128
Change %: -11%
Price: $0.000000^*
Shares after: 17,022
Date: 01 Sep 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 2,128
Exercise price
Footnotes: F6, F9

AFRM transaction Derivative

Restricted Stock Units

Options Exercise

Transaction value
Shares: -1,357
Change %: -11%
Price: $0.000000^*
Shares after: 10,853
Date: 01 Sep 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 1,357
Exercise price
Footnotes: F6, F10

AFRM transaction Derivative

Restricted Stock Units

Options Exercise

Transaction value
Shares: -2,781
Change %: -11%
Price: $0.000000^*
Shares after: 22,244
Date: 01 Sep 2026
Ownership: Direct
Underlying class: Class A Common Stock
Underlying amount: 2,781
Exercise price
Footnotes: F6, F11

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 11 footnotes

Footnote F1

Represents the number of shares of the Issuer's Common Stock withheld to satisfy the Reporting Person's tax obligation in connection with the settlement of shares of Common Stock underlying the Reporting Person's restricted stock units that vested on September 1, 2026.

Footnote F2

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 21, 2026.

Footnote F3

Represents the weighted average sale price of the shares sold from $71.25 to $72.09 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F4

Represents the weighted average sale price of the shares sold from $72.51 to $72.54 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F5

Represents the weighted average sale price of the shares sold from $73.84 to $74.20 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Footnote F6

Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock.

Footnote F7

The RSUs vested in equal monthly installments from October 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date.

Footnote F8

The RSUs vest as to 25% of the shares on September 1, 2024 and the remainder vest in 12 equal quarterly installments over the subsequent three years, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. This grant has no expiration date.

Footnote F9

The RSUs vest as to 25% of the shares on September 1, 2025 and the remainder vest in 12 equal quarterly installments over the subsequent three years, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. This grant has no expiration date.

Footnote F10

The RSUs vest in equal quarterly installments for a period of four years beginning December 1, 2024, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.

Footnote F11

The RSUs vest in equal quarterly installments for a period of three years beginning December 1, 2025, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.