Robert O'Hare - 05 Jan 2026 Form 4 Insider Report for Affirm Holdings, Inc. (AFRM)

Role
Chief Financial Officer
Signature
/s/ Josh Samples, Attorney-in-Fact
Issuer symbol
AFRM
Transactions as of
05 Jan 2026
Net transactions value
-$1,900,007
Form type
4
Filing time
07 Jan 2026, 18:01:16 UTC
Previous filing
05 Dec 2025
Next filing
03 Mar 2026
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
O'Hare Robert Chief Financial Officer 650 CALIFORNIA STREET, SAN FRANCISCO /s/ Josh Samples, Attorney-in-Fact 07 Jan 2026 0001633877

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction AFRM Class A Common Stock Options Exercise $155,914 +3,730 +273% $41.80 5,098 05 Jan 2026 Direct F1
transaction AFRM Class A Common Stock Options Exercise $195,055 +11,347 +223% $17.19 16,445 05 Jan 2026 Direct F1
transaction AFRM Class A Common Stock Options Exercise $114,131 +5,118 +31% $22.30 21,563 05 Jan 2026 Direct F1
transaction AFRM Class A Common Stock Options Exercise $226,588 +9,704 +45% $23.35 31,267 05 Jan 2026 Direct F1
transaction AFRM Class A Common Stock Options Exercise $176,064 +3,996 +13% $44.06 35,263 05 Jan 2026 Direct F1
transaction AFRM Class A Common Stock Options Exercise $144,321 +2,506 +7.1% $57.59 37,769 05 Jan 2026 Direct F1
transaction AFRM Class A Common Stock Sale $2,912,080 -36,401 -96% $80.00 1,368 05 Jan 2026 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -3,730 -67% $0.000000 1,866 05 Jan 2026 Class A Common Stock 3,730 $41.80 Direct F1, F2
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -11,347 -40% $0.000000 17,023 05 Jan 2026 Class A Common Stock 11,347 $17.19 Direct F1, F3
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -5,118 -33% $0.000000 10,239 05 Jan 2026 Class A Common Stock 5,118 $22.30 Direct F1, F4
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -9,704 -17% $0.000000 48,526 05 Jan 2026 Class A Common Stock 9,704 $23.35 Direct F1, F5
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -3,996 -11% $0.000000 31,969 05 Jan 2026 Class A Common Stock 3,996 $44.06 Direct F1, F6
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -2,506 -11% $0.000000 21,294 05 Jan 2026 Class A Common Stock 2,506 $57.59 Direct F1, F7
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025.
F2 The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F3 The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F4 The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F5 The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F6 The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F7 The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.