Siphelele Jiyane - Aug 29, 2025 Form 4 Insider Report for Affirm Holdings, Inc. (AFRM)

Role
Chief Accounting Officer
Signature
/s/ Josh Samples, Attorney-in-Fact
Stock symbol
AFRM
Transactions as of
Aug 29, 2025
Transactions value $
-$2,594,415
Form type
4
Date filed
9/3/2025, 06:00 PM
Previous filing
Aug 5, 2025
Next filing
Sep 8, 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Jiyane Siphelele Chief Accounting Officer C/O AFFIRM HOLDINGS, INC., 650 CALIFORNIA STREET, SAN FRANCISCO /s/ Josh Samples, Attorney-in-Fact 2025-09-03 0001832806

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction AFRM Class A Common Stock Sale -$922K -10K -4.14% $92.00 232K Aug 29, 2025 Direct F1
transaction AFRM Class A Common Stock Sale -$1.27M -12.7K -5.47% $100.00 219K Aug 29, 2025 Direct F1
transaction AFRM Class A Common Stock Options Exercise $0 +11.5K +5.26% $0.00 231K Sep 1, 2025 Direct
transaction AFRM Class A Common Stock Tax liability -$402K -4.55K -1.97% $88.46 226K Sep 1, 2025 Direct F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction AFRM Restricted Stock Units Options Exercise $0 -1.67K -24.99% $0.00 5K Sep 1, 2025 Class A Common Stock 1.67K Direct F3, F4
transaction AFRM Restricted Stock Units Options Exercise $0 -2.08K -16.66% $0.00 10.4K Sep 1, 2025 Class A Common Stock 2.08K Direct F3, F5
transaction AFRM Restricted Stock Units Options Exercise $0 -3.33K -14.29% $0.00 20K Sep 1, 2025 Class A Common Stock 3.33K Direct F3, F6
transaction AFRM Restricted Stock Units Options Exercise $0 -2.5K -12.5% $0.00 17.5K Sep 1, 2025 Class A Common Stock 2.5K Direct F3, F7
transaction AFRM Restricted Stock Units Options Exercise $0 -841 -24.99% $0.00 2.53K Sep 1, 2025 Class A Common Stock 841 Direct F3, F8
transaction AFRM Restricted Stock Units Options Exercise $0 -1.12K -8.33% $0.00 12.3K Sep 1, 2025 Class A Common Stock 1.12K Direct F3, F9
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 8, 2024.
F2 Represents the number of shares of the Issuer's Common Stock withheld to satisfy the Reporting Person's tax obligation in connection with the settlement of shares of Common Stock underlying the Reporting Person's restricted stock units that vested on September 1, 2025.
F3 Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock.
F4 Grant of Restricted Stock Units (RSUs) under the Issuer's Amended and Restated 2012 Stock Plan. The RSUs vest in twelve quarterly installments beginning September 1, 2023.
F5 RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of one year beginning July 1, 2023, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
F6 RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of three years beginning June 1, 2024, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
F7 RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of three years beginning September 1, 2024, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
F8 RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of one year beginning September 1, 2025, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
F9 RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of three years beginning September 1, 2025, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.