Robert O'Hare - 01 Sep 2025 Form 4 Insider Report for Affirm Holdings, Inc. (AFRM)

Signature
/s/ Josh Samples, Attorney-in-Fact
Issuer symbol
AFRM
Transactions as of
01 Sep 2025
Net transactions value
-$2,914,965
Form type
4
Filing time
03 Sep 2025, 18:00:30 UTC
Previous filing
22 Aug 2025
Next filing
22 Sep 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
O'Hare Robert Chief Financial Officer 650 CALIFORNIA STREET, SAN FRANCISCO /s/ Josh Samples, Attorney-in-Fact 03 Sep 2025 0001633877

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction AFRM Class A Common Stock Options Exercise $0 +23,029 $0.000000 23,029 01 Sep 2025 Direct
transaction AFRM Class A Common Stock Tax liability $1,034,717 -11,697 -51% $88.46 11,332 01 Sep 2025 Direct F1
transaction AFRM Class A Common Stock Options Exercise $528,191 +11,988 +106% $44.06 23,320 01 Sep 2025 Direct F2
transaction AFRM Class A Common Stock Options Exercise $38,999 +933 +4% $41.80 24,253 02 Sep 2025 Direct F2
transaction AFRM Class A Common Stock Options Exercise $48,768 +2,837 +12% $17.19 27,090 02 Sep 2025 Direct F2
transaction AFRM Class A Common Stock Options Exercise $28,544 +1,280 +4.7% $22.30 28,370 02 Sep 2025 Direct F2
transaction AFRM Class A Common Stock Options Exercise $56,670 +2,427 +8.6% $23.35 30,797 02 Sep 2025 Direct F2
transaction AFRM Class A Common Stock Options Exercise $36,051 +626 +2% $57.59 31,423 02 Sep 2025 Direct F2
transaction AFRM Class A Common Stock Sale $1,002,506 -12,190 -39% $82.24 19,233 02 Sep 2025 Direct F2, F3
transaction AFRM Class A Common Stock Sale $714,623 -8,582 -45% $83.27 10,651 02 Sep 2025 Direct F2, F4
transaction AFRM Class A Common Stock Sale $563,403 -6,700 -63% $84.09 3,951 02 Sep 2025 Direct F2, F5
transaction AFRM Class A Common Stock Sale $336,941 -3,951 -100% $85.28 0 02 Sep 2025 Direct F2, F6

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction AFRM Restricted Stock Units Options Exercise $0 -1,496 -43% $0.000000 1,994 01 Sep 2025 Class A Common Stock 1,496 Direct F7, F8
transaction AFRM Restricted Stock Units Options Exercise $0 -4,544 -27% $0.000000 12,121 01 Sep 2025 Class A Common Stock 4,544 Direct F7, F9
transaction AFRM Restricted Stock Units Options Exercise $0 -2,102 -23% $0.000000 7,008 01 Sep 2025 Class A Common Stock 2,102 Direct F7, F10
transaction AFRM Restricted Stock Units Options Exercise $0 -5,019 -11% $0.000000 40,150 01 Sep 2025 Class A Common Stock 5,019 Direct F7, F11
transaction AFRM Restricted Stock Units Options Exercise $0 -8,511 -25% $0.000000 25,533 01 Sep 2025 Class A Common Stock 8,511 Direct F7, F12
transaction AFRM Restricted Stock Units Options Exercise $0 -1,357 -7.7% $0.000000 16,279 01 Sep 2025 Class A Common Stock 1,357 Direct F7, F13
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -11,988 -25% $0.000000 35,965 02 Sep 2025 Class A Common Stock 11,988 $44.06 Direct F2, F14
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -933 -14% $0.000000 5,596 02 Sep 2025 Class A Common Stock 933 $41.80 Direct F2, F15
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -2,837 -9.1% $0.000000 28,370 02 Sep 2025 Class A Common Stock 2,837 $17.19 Direct F2, F16
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -1,280 -7.7% $0.000000 15,357 02 Sep 2025 Class A Common Stock 1,280 $22.30 Direct F2, F17
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -2,427 -4% $0.000000 58,230 02 Sep 2025 Class A Common Stock 2,427 $23.35 Direct F2, F18
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -626 -2.6% $0.000000 23,800 02 Sep 2025 Class A Common Stock 626 $57.59 Direct F2, F19
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Represents the number of shares of the Issuer's Common Stock withheld to satisfy the Reporting Person's tax obligation in connection with the settlement of shares of Common Stock underlying the Reporting Person's restricted stock units that vested on September 1, 2025.
F2 The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024.
F3 Represents the weighted average sale price of the shares sold from $81.69 to $82.68 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4 Represents the weighted average sale price of the shares sold from $82.73 to $83.72 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 Represents the weighted average sale price of the shares sold from $83.73 to $84.70 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6 Represents the weighted average sale price of the shares sold from $84.75 to $85.50 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F7 Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock.
F8 With respect to the shares of Class A Common Stock underlying the RSUs, the RSUs vested in equal monthly installments from April 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date.
F9 With respect to the shares of Class A Common Stock underlying the RSUs, the RSUs vested in equal monthly installments from August 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date.
F10 With respect to the shares of Class A Common Stock underlying the RSUs, the RSUs vested in equal monthly installments from October 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date.
F11 The RSUs vest as to 25% of the shares on September 1, 2024 and the remainder vest in 12 equal quarterly installments over the subsequent three years, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. This grant has no expiration date.
F12 The RSUs vest as to 25% of the shares on September 1, 2025 and the remainder vest in 12 equal quarterly installments over the subsequent three years, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. This grant has no expiration date.
F13 RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of four years beginning December 1, 2024, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date.
F14 The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F15 The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F16 The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F17 The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F18 The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F19 The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.