Katherine Adkins - 07 Jul 2025 Form 4 Insider Report for Affirm Holdings, Inc. (AFRM)

Role
Chief Legal Officer
Signature
/s/ Josh Samples, Attorney-in-Fact
Issuer symbol
AFRM
Transactions as of
07 Jul 2025
Net transactions value
-$3,117,183
Form type
4
Filing time
09 Jul 2025, 17:59:36 UTC
Previous filing
03 Jul 2025
Next filing
05 Aug 2025
SEC
View on sec.gov

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Adkins Katherine Chief Legal Officer C/O AFFIRM HOLDINGS, INC., 650 CALIFORNIA STREET, SAN FRANCISCO /s/ Josh Samples, Attorney-in-Fact 09 Jul 2025 0001870331

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction AFRM Class A Common Stock Options Exercise $246,400 +28,000 +25% $8.80 140,467 07 Jul 2025 Direct F1
transaction AFRM Class A Common Stock Options Exercise $648,975 +29,102 +21% $22.30 169,569 07 Jul 2025 Direct F1
transaction AFRM Class A Common Stock Sale $4,012,558 -57,102 -34% $70.27 112,467 07 Jul 2025 Direct F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -28,000 -100% $0.000000 0 07 Jul 2025 Class A Common Stock 28,000 $8.80 Direct F1, F3
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -29,102 -35% $0.000000 53,748 07 Jul 2025 Class A Common Stock 29,102 $22.30 Direct F1, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024.
F2 Represents the weighted average sale price of the shares sold from $70.00 to $70.62 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F3 The stock option vested as to 25% of the underlying shares on September 14, 2020, and the remainder vests in 36 equal monthly installments thereafter, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.
F4 The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date.