Michael Linford - Dec 12, 2024 Form 4 Insider Report for Affirm Holdings, Inc. (AFRM)

Role
Chief Operating Officer
Signature
/s/ Josh Samples, Attorney-in-Fact
Stock symbol
AFRM
Transactions as of
Dec 12, 2024
Transactions value $
-$25,439,706
Form type
4
Date filed
12/13/2024, 05:59 PM
Previous filing
Dec 3, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction AFRM Class A Common Stock Options Exercise $2.16M +400K +468.27% $5.39 485K Dec 12, 2024 Direct F1
transaction AFRM Class A Common Stock Sale -$6.89M -101K -20.82% $68.17 384K Dec 12, 2024 Direct F1, F2
transaction AFRM Class A Common Stock Sale -$15.3M -223K -57.89% $68.96 162K Dec 12, 2024 Direct F1, F3
transaction AFRM Class A Common Stock Sale -$4.53M -64.7K -39.95% $70.00 97.2K Dec 12, 2024 Direct F1, F4
transaction AFRM Class A Common Stock Sale -$835K -11.8K -12.09% $71.03 85.4K Dec 12, 2024 Direct F1, F5

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction AFRM Stock Option (Right to Buy) Options Exercise $0 -400K -35.43% $0.00 729K Dec 12, 2024 Class A Common Stock 400K $5.39 Direct F1, F6
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 12, 2024.
F2 Represents the weighted average sale price of the shares sold from $67.66 to $68.65 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F3 Represents the weighted average sale price of the shares sold from $68.66 to $69.65 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4 Represents the weighted average sale price of the shares sold from $69.66 to $70.64 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 Represents the weighted average sale price of the shares sold from $70.66 to $71.48 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6 Stock options vested with respect to 1/4 of the shares of the Issuer's Class A common stock underlying the stock option on the one-year anniversary of August 27, 2018, the vesting commencement date, and the remaining 3/4 of the shares underlying the option vested in equal monthly installments over the subsequent three years, in each case subject to continued service with the Issuer.