John Fieldly - 23 Oct 2019 Form 4 Insider Report for Celsius Holdings, Inc. (CELH)

Role: Chief Executive Officer, Director
Signature: /s/ Richard Mattessich, Attorney-in-fact
Issuer symbol: CELH
Transactions as of: 23 Oct 2019
Net transactions value: -$2,879,048
Form type: 4
Filing time: 05 Jan 2024, 20:10:49 UTC
Next filing: 15 Jun 2021
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	CELH	Common Stock, $0.001 par value per share	Tax liability	$59,940	-18,000	-4%	$3.33^*	432,000	23 Oct 2019	Direct	F1
transaction	CELH	Common Stock, $0.001 par value per share	Award	$0	+4,129	+0.96%	$0.000000	436,129	30 Jul 2020	Direct	F2, F3
transaction	CELH	Common Stock, $0.001 par value per share	Tax liability	$28,020	-877	-0.2%	$31.95	435,252	12 Nov 2020	Direct	F1
transaction	CELH	Common Stock, $0.001 par value per share	Award	$0	+45,000	+10%	$0.000000	480,252	01 Jan 2021	Direct	F3, F4
transaction	CELH	Common Stock, $0.001 par value per share	Tax liability	$326,266	-4,345	-1.4%	$75.09	305,907	01 Jan 2022	Direct	F1
transaction	CELH	Common Stock, $0.001 par value per share	Award	$0	+18,000	+5.9%	$0.000000	323,907	01 Jan 2022	Direct	F3, F4
transaction	CELH	Common Stock, $0.001 par value per share	Sale	$66,303	-617	-0.15%	$107.46	419,657	19 Aug 2022	Direct	F3, F5
transaction	CELH	Common Stock, $0.001 par value per share	Sale	$605,811	-6,505	-1.9%	$93.13	343,152	02 Jan 2023	Direct	F3, F5
transaction	CELH	Common Stock, $0.001 par value per share	Sale	$242,324	-2,602	-0.76%	$93.13	340,550	02 Jan 2023	Direct	F3, F5
transaction	CELH	Common Stock, $0.001 par value per share	Sale	$1,550,384	-27,334	-5.4%	$56.72	480,926	03 Jan 2024	Direct	F5, F6

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	CELH	Common Stock Option	Award	$0	+300,000	+29%	$0.000000	1,340,000	01 Jan 2021	Common Stock, $0.001 par value per share	300,000	$42.64	Direct	F3, F7

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	The reporting person forfeited such shares solely to pay tax liability upon the vesting of RSUs. Does not give effect to the three-for-one stock split that occurred on November 15, 2023.
F2	Consists of RSAs, with each RSA providing for the right to receive one share of common stock, par value $0.001 per share, of Celsius Holdings, Inc. The RSAs vest on November 12, 2020.
F3	Does not give effect to the three-for-one stock split that occurred on November 15, 2023.
F4	Consists of RSUs, with each RSU providing for the right to receive one share of common stock, par value $0.001 per share, of Celsius Holdings, Inc. The RSUs vest in three equal annual installments beginning on the first anniversary of the grant date.
F5	The reporting person sold such shares solely to pay tax liability upon the vesting of RSUs.
F6	The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $55.89 to $58.05, inclusive. The reporting person undertakes to provide Celsius Holdings, Inc. ("Celsius"), any security holder of Celsius, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F7	The options vest in three equal annual installments beginning on January 1, 2022.

Remarks:

Exhibit 24 - Power of Attorney