Prism Data, LLC - Nov 17, 2023 Form 4 Insider Report for Digital Media Solutions, Inc. (DMS)

Role
10%+ Owner
Signature
/s/ Joseph Marinucci, Manager of Prism Data, LLC
Stock symbol
DMS
Transactions as of
Nov 17, 2023
Transactions value $
$0
Form type
4
Date filed
11/21/2023, 05:54 PM
Previous filing
Jul 5, 2023
Next filing
Mar 7, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction DMS Class A common stock Conversion of derivative security +1.52M 1.52M Nov 17, 2023 Direct F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction DMS Units of Digital Media Solutions Holdings, LLC Conversion of derivative security $0 -1.52M -100% $0.00* 0 Nov 17, 2023 Class A common stock 1.52M Direct F1, F2, F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Reflects the redemption of 1,520,948 units of Digital Media Solutions Holdings, LLC ("DMSH"), an indirect subsidiary of the Issuer, held by the reporting person in exchange for 1,520,948 shares of the Issuer's Class A Common Stock.
F2 Adjusted to reflect a 1-for-15 reverse stock split of the Issuer's Class A Common Stock on August 29, 2023.
F3 Each unit of Digital Media Solutions Holdings, LLC, an indirect subsidiary of the Issuer, may be redeemed by the holder for cash in an amount equal to the value of one share of the Issuer's Class A Common Stock or, at the Issuer's option, the Issuer may acquire each Unit in exchange for one share of Class A Common Stock or the cash value thereof, in each case subject to certain restrictions. Upon a redemption or acquisition of such units, an equal number of the unit holder's non-economic, voting shares of the Issuer's Class B Common Stock will be cancelled.