Joseph Marinucci - 17 Nov 2023 Form 4 Insider Report for Digital Media Solutions, Inc.

Role: CEO and President, Director, 10%+ Owner
Signature: /s/ Joseph Marinucci
Issuer symbol: N/A
Transactions as of: 17 Nov 2023
Net transactions value: $0
Form type: 4
Filing time: 21 Nov 2023, 17:52:43 UTC
Previous filing: 23 Aug 2023
Next filing: 07 Mar 2024
SEC: View on sec.gov

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	DMS	Class A Common Stock, Par Value $0.0001 per share	Conversion of derivative security		+1,520,948			1,520,948	17 Nov 2023	See footnote	F1, F2, F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	DMS	Units of Digital Media Solutions Holdings, LLC	Conversion of derivative security	$0	-1,520,948	-100%	$0.000000^*	0	17 Nov 2023	Class A common stock	1,520,948		See footnote	F1, F2, F3, F4

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Reflects the redemption of 1,520,948 units of Digital Media Solutions Holdings, LLC ("DMSH"), an indirect subsidiary of the Issuer, held by Prism Data, LLC in exchange for 1,520,948 shares of the Issuer's Class A Common Stock.
F2	Adjusted to reflect a 1-for-15 reverse stock split of the Issuer's Class A Common Stock on August 29, 2023.
F3	The reported securities are held by Prism Data, LLC, a limited liability company of which the reporting person is the manager and a member. The reporting person disclaims beneficial ownership of these securities except to the extent of his pecuniary interest therein.
F4	Each unit of DMSH, an indirect subsidiary of the Issuer, may be redeemed by the holder for cash in an amount equal to the value of one share of the Issuer's Class A Common Stock or, at the Issuer's option, the Issuer may acquire each unit in exchange for one share of Class A Common Stock or the cash value thereof, in each case subject to certain restrictions. Upon a. redemption or acquisition of such units, an equal number of the unit holder's non-economic, voting shares of the Issuer's Class B Common Stock will be cancelled.