Alan Mateo - Oct 25, 2023 Form 4 Insider Report for VEEVA SYSTEMS INC (VEEV)

Role: EVP Global Sales
Signature: /s/ Liang Dong, attorney-in-fact
Stock symbol: VEEV
Transactions as of: Oct 25, 2023
Transactions value $: -$189,800
Form type: 4
Date filed: 10/25/2023, 08:05 PM
Previous filing: Oct 6, 2023
Next filing: Nov 7, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	VEEV	Class A Common Stock	Sale	-$190K	-949	-4.58%	$200.00	19.8K	Oct 25, 2023	Direct	F1
holding	VEEV	Class A Common Stock						7.35K	Oct 25, 2023	By Carol Mateo TTEE U/A 11/30/20	F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id	Content
F1	This transaction was effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person on July 3, 2023.
F2	Shares held by The Carol Mateo Trust dated November 30, 2020 (the "Trust"). The Reporting Person is not a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.

Content

This transaction was effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person on July 3, 2023.

Shares held by The Carol Mateo Trust dated November 30, 2020 (the "Trust"). The Reporting Person is not a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.