Mary Lynne Hedley - Jul 12, 2023 Form 4 Insider Report for VEEVA SYSTEMS INC (VEEV)

Role
Director
Signature
/s/ Liang Dong, attorney-in-fact
Stock symbol
VEEV
Transactions as of
Jul 12, 2023
Transactions value $
-$47,809
Form type
4
Date filed
7/13/2023, 06:58 PM
Previous filing
Jun 23, 2023
Next filing
Jul 18, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction VEEV Class A Common Stock Sale -$19.1K -92 -2.4% $207.20 3.74K Jul 12, 2023 Direct F1
transaction VEEV Class A Common Stock Sale -$28.7K -138 -3.69% $208.31 3.61K Jul 13, 2023 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting person on April 13, 2023.