Peter P. Gassner - Jan 3, 2023 Form 4 Insider Report for VEEVA SYSTEMS INC (VEEV)

Signature
/s/ Jonathan Faddis, attorney-in-fact
Stock symbol
VEEV
Transactions as of
Jan 3, 2023
Transactions value $
-$4,554,318
Form type
4
Date filed
1/4/2023, 05:35 PM
Previous filing
Dec 22, 2022
Next filing
Jan 6, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction VEEV Class A Common Stock Conversion of derivative security $0 +28.5K $0.00 28.5K Jan 3, 2023 Direct F1, F2
transaction VEEV Class A Common Stock Sale -$2.91M -18.3K -64.11% $159.48 10.2K Jan 3, 2023 Direct F2, F3
transaction VEEV Class A Common Stock Sale -$1.51M -9.4K -91.88% $160.12 831 Jan 3, 2023 Direct F2, F4
transaction VEEV Class A Common Stock Sale -$69.4K -431 -51.87% $161.01 400 Jan 3, 2023 Direct F2, F5
transaction VEEV Class A Common Stock Sale -$65.3K -400 -100% $163.37 0 Jan 3, 2023 Direct F2, F6
holding VEEV Class A Common Stock 41K Jan 3, 2023 By family member F7
holding VEEV Class A Common Stock 41K Jan 3, 2023 By second family member F7

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction VEEV Stock Option (right to buy) Options Exercise $0 -28.5K -0.99% $0.00 2.84M Jan 3, 2023 Class B Common Stock 28.5K $3.92 Direct F1, F2, F8
transaction VEEV Class B Common Stock Options Exercise $0 +28.5K +0.22% $0.00 13M Jan 3, 2023 Class A Common Stock 28.5K $3.92 Direct F1, F2, F9
transaction VEEV Class B Common Stock Conversion of derivative security $0 -28.5K -0.22% $0.00 13M Jan 3, 2023 Class A Common Stock 28.5K Direct F1, F2, F9
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.
F2 This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person.
F3 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $158.86 to $159.85 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F4 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $159.86 to $160.85 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F5 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $160.91 to $161.16 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F6 The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $163.11 to $163.72 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
F7 The Reporting Person disclaims beneficial ownership of these securities, and this report shall not be deemed an admission that the Reporting Person is the beneficial owner of such securities for purposes of Section 16 or for any other purpose.
F8 The option shares are fully vested and may be exercised at any time.
F9 Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.