Jonathan Faddis - Sep 7, 2021 Form 4 Insider Report for VEEVA SYSTEMS INC (VEEV)

Role: SVP, Gen. Counsel, Secretary
Signature: /s/ Meaghan S. Nelson, attorney-in-fact
Stock symbol: VEEV
Transactions as of: Sep 7, 2021
Transactions value $: -$527,222
Form type: 4
Date filed: 9/9/2021, 04:33 PM
Previous filing: Jul 22, 2021
Next filing: Sep 21, 2021

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	VEEV	Class A Common Stock	Conversion of derivative security	$0	+1.67K	+38.29%	$0.00	6.02K	Sep 7, 2021	Direct	F1
transaction	VEEV	Class A Common Stock	Sale	-$527K	-1.67K	-27.69%	$316.46	4.35K	Sep 7, 2021	Direct	F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	VEEV	Stock Option (right to buy)	Options Exercise	$0	-1.67K	-12.5%	$0.00	11.7K	Sep 7, 2021	Class B Common Stock	1.67K	$3.92	Direct	F1, F3
transaction	VEEV	Class B Common Stock	Award	$0	+1.67K		$0.00	1.67K	Sep 7, 2021	Class A Common Stock	1.67K		Direct	F1, F4
transaction	VEEV	Class B Common Stock	Conversion of derivative security	$0	-1.67K	-100%	$0.00^*	0	Sep 7, 2021	Class A Common Stock	1.67K		Direct	F1, F4

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.
F2	The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.
F3	The option shares are fully vested and may be exercised at any time.
F4	Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.