Gordon Ritter - Sep 1, 2021 Form 4 Insider Report for VEEVA SYSTEMS INC (VEEV)

Role: Director
Signature: /s/ Meaghan S. Nelson, attorney-in-fact
Stock symbol: VEEV
Transactions as of: Sep 1, 2021
Transactions value $: $0
Form type: 4
Date filed: 9/3/2021, 04:16 PM
Previous filing: Jun 25, 2021
Next filing: Dec 3, 2021

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	VEEV	Class A Common Stock	Options Exercise	$0	+229	+26.29%	$0.00	1.1K	Sep 1, 2021	Direct	F1, F2
holding	VEEV	Class A Common Stock						543K	Sep 1, 2021	By the Ritter-Metzler Revocable Trust dated November 6, 2000	F3
holding	VEEV	Class A Common Stock						92K	Sep 1, 2021	By Mountaintop Prism LLC	F4

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	VEEV	Restricted Stock Units	Options Exercise	$0	-229	-24.97%	$0.00	688	Sep 1, 2021	Class A Common Stock	229		Direct	F1, F2, F5

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under theAct.
F2	Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.
F3	Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.
F4	Shares held by Mountaintop Prism, LLC ("Mountaintop"). The Reporting Person is a controlling person of Mountaintop and may be deemed to share voting and dispositive power with regard to the reported shares held by Mountaintop. The Reporting Person disclaims beneficial ownership of the reported shares held by Mountaintop, except to the extent, if any, of his pecuniary interest therein.
F5	On June 23, 2021, the Reporting Person was granted 917 RSUs under the Issuer's 2013 Equity Incentive Plan, of which 1/4 of the RSUs vested on September 1, 2021, with the remaining RSUs vesting equally on a quarterly basis thereafter, subject to continued service on the Issuer's board of directors on the applicable vesting date.