| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| MARCHISOTTO KORY | Senior Vice President, Chief Marketing Officer | C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND | /s/ Scott Milsten, Attorney-in-Fact for Kory Marchisotto | 19 Sep 2025 | 0001768965 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Sale | $1,621,800 | -10,812 | -7.5% | $150.00 | 133,976 | 17 Sep 2025 | Direct | F1, F2 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on December 10, 2024. |
| F2 | Includes 47,398 restricted stock units. |
Senior Vice President, Chief Marketing Officer