Mandy J. Fields - 08 Sep 2025 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Reporting relationship: Senior Vice President and Chief Financial Officer
Issuer ticker: ELF
Reported as of: 08 Sep 2025
Net transaction value: -$7,589,680
SEC form: 4
Accepted by SEC: 10 Sep 2025, 17:21:25 UTC
Prior SEC filing: 09 Jun 2025
Next SEC filing: 18 Sep 2025
Source filing: View source filing
Reporting owner signature: /s/ Scott Milsten, Attorney-in-Fact for Mandy J. Fields

Key filing fact

Mandy J. Fields filed Form 4 for e.l.f. Beauty, Inc. (ELF) on 10 Sep 2025.

Key facts

This page summarizes Mandy J. Fields's Form 4 filing for e.l.f. Beauty, Inc. (ELF).
7 reported transactions and 0 derivative rows are listed below.
Accepted by SEC: 10 Sep 2025, 17:21.

Change

Previous filing in this sequence was filed on 09 Jun 2025.
Current net transaction value: -$7,589,680.

Research use

This tells you what this filing adds before you inspect full transaction and derivative tables.
You can trace every row back to the original SEC filing document.

Evidence

Filed on Form 4

Ownership activity is grounded in SEC Form 4 disclosures.

View source filing

Reporting Owners (1)

CIK 0001773316 Primary reporting owner

FIELDS MANDY J

Relationship: Senior Vice President and Chief Financial Officer
Address: C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND
Signature: /s/ Scott Milsten, Attorney-in-Fact for Mandy J. Fields
Signature date: 10 Sep 2025

Reported non-derivative transactions

Shares, units, or other non-derivative securities reported in this filing.

ELF transaction

Common Stock, $0.01 par value

Sale

Transaction value: $1,083,927
Shares: -8,103
Change %: -6.8%
Price: $133.77
Shares after: 111,743
Date: 08 Sep 2025
Ownership: Direct
Footnotes: F1, F2, F3

ELF transaction

Common Stock, $0.01 par value

Sale

Transaction value: $1,557,840
Shares: -11,586
Change %: -10%
Price: $134.46
Shares after: 100,157
Date: 08 Sep 2025
Ownership: Direct
Footnotes: F1, F3, F4

ELF transaction

Common Stock, $0.01 par value

Sale

Transaction value: $1,205,220
Shares: -8,887
Change %: -8.9%
Price: $135.62
Shares after: 91,270
Date: 08 Sep 2025
Ownership: Direct
Footnotes: F1, F3, F5

ELF transaction

Common Stock, $0.01 par value

Sale

Transaction value: $1,244,741
Shares: -9,100
Change %: -10%
Price: $136.78
Shares after: 82,170
Date: 08 Sep 2025
Ownership: Direct
Footnotes: F1, F3, F6

ELF transaction

Common Stock, $0.01 par value

Sale

Transaction value: $868,580
Shares: -6,301
Change %: -7.7%
Price: $137.85
Shares after: 75,869
Date: 08 Sep 2025
Ownership: Direct
Footnotes: F1, F3, F7

ELF transaction

Common Stock, $0.01 par value

Sale

Transaction value: $931,992
Shares: -6,714
Change %: -8.8%
Price: $138.81
Shares after: 69,155
Date: 08 Sep 2025
Ownership: Direct
Footnotes: F1, F3, F8

ELF transaction

Common Stock, $0.01 par value

Sale

Transaction value: $697,380
Shares: -5,001
Change %: -7.2%
Price: $139.45
Shares after: 64,154
Date: 08 Sep 2025
Ownership: Direct
Footnotes: F1, F3, F9

^* marks a reported price that did not pass the local price check.

Additional SEC filing notes

Filing notes and footnotes

Rule 10b5-1 trading plan

These transactions were reported as open-market trades under a Rule 10b5-1 plan. The plan lets an insider set trading instructions in advance, which can reduce the risk of trading while in possession of material nonpublic information.

Original filing language: transaction made pursuant to a contract, instruction, or written plan intended to satisfy Rule 10b5-1(c).

Explanation of responses 9 footnotes

Footnote F1

Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 9, 2025.

Footnote F2

The transaction was executed in multiple trades in prices ranging from $133.14 to $134.12, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Footnote F3

Includes 47,398 restricted stock units.

Footnote F4

The transaction was executed in multiple trades in prices ranging from $134.15 to $135.14, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Footnote F5

The transaction was executed in multiple trades in prices ranging from $135.16 to $136.15, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Footnote F6

The transaction was executed in multiple trades in prices ranging from $136.16 to $137.155, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Footnote F7

The transaction was executed in multiple trades in prices ranging from $137.16 to $138.15, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Footnote F8

The transaction was executed in multiple trades in prices ranging from $138.16 to $139.15, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

Footnote F9

The transaction was executed in multiple trades in prices ranging from $139.16 to $139.81, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.

SEC remarks

Senior Vice President and Chief Financial Officer