| Name | Relationship | Address | Signature | Signature date | CIK |
|---|---|---|---|---|---|
| FIELDS MANDY J | Senior Vice President and Chief Financial Officer | C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND | /s/ Scott Milsten, Attorney-in-Fact for Mandy J. Fields | 2025-09-10 | 0001773316 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$1.08M | -8.1K | -6.76% | $133.77 | 112K | Sep 8, 2025 | Direct | F1, F2, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$1.56M | -11.6K | -10.37% | $134.46 | 100K | Sep 8, 2025 | Direct | F1, F3, F4 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$1.21M | -8.89K | -8.87% | $135.62 | 91.3K | Sep 8, 2025 | Direct | F1, F3, F5 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$1.24M | -9.1K | -9.97% | $136.78 | 82.2K | Sep 8, 2025 | Direct | F1, F3, F6 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$869K | -6.3K | -7.67% | $137.85 | 75.9K | Sep 8, 2025 | Direct | F1, F3, F7 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$932K | -6.71K | -8.85% | $138.81 | 69.2K | Sep 8, 2025 | Direct | F1, F3, F8 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$697K | -5K | -7.23% | $139.45 | 64.2K | Sep 8, 2025 | Direct | F1, F3, F9 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 9, 2025. |
| F2 | The transaction was executed in multiple trades in prices ranging from $133.14 to $134.12, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F3 | Includes 47,398 restricted stock units. |
| F4 | The transaction was executed in multiple trades in prices ranging from $134.15 to $135.14, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F5 | The transaction was executed in multiple trades in prices ranging from $135.16 to $136.15, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F6 | The transaction was executed in multiple trades in prices ranging from $136.16 to $137.155, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F7 | The transaction was executed in multiple trades in prices ranging from $137.16 to $138.15, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F8 | The transaction was executed in multiple trades in prices ranging from $138.16 to $139.15, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F9 | The transaction was executed in multiple trades in prices ranging from $139.16 to $139.81, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
Senior Vice President and Chief Financial Officer