Jennifer Catherine Hartnett - 29 May 2025 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Signature
/s/ Scott K. Milsten, Attorney-in-Fact for Jennifer Catherine Hartnett
Issuer symbol
ELF
Transactions as of
29 May 2025
Net transactions value
-$2,021,946
Form type
4
Filing time
30 May 2025, 16:15:16 UTC
Previous filing
22 Apr 2025
Next filing
05 Jun 2025

Reporting Owners (1)

Name Relationship Address Signature Signature date CIK
Hartnett Jennifer Catherine Chief Commercial Officer C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND /s/ Scott K. Milsten, Attorney-in-Fact for Jennifer Catherine Hartnett 30 May 2025 0001927843

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ELF Common Stock Sale $2,021,946 -18,383 -25% $109.99 54,163 29 May 2025 Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 4, 2024.
F2 Includes 52,010 restricted stock units.