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Signature
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/s/ Scott K. Milsten, Attorney-in-Fact for Jennifer Catherine Hartnett
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Issuer symbol
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ELF
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Transactions as of
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29 May 2025
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Net transactions value
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-$2,021,946
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Form type
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4
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Filing time
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30 May 2025, 16:15:16 UTC
Reporting Owners (1)
| Name |
Relationship |
Address |
Signature |
Signature date |
CIK |
| Hartnett Jennifer Catherine |
Chief Commercial Officer |
C/O E.L.F. BEAUTY, INC., 570 10TH STREET, OAKLAND |
/s/ Scott K. Milsten, Attorney-in-Fact for Jennifer Catherine Hartnett |
30 May 2025 |
0001927843 |
Transactions Table
| Type |
Sym |
Class |
Transaction |
Value $ |
Shares |
Change % |
* Price $ |
Shares After |
Date |
Ownership |
Footnotes |
| transaction |
ELF |
Common Stock |
Sale |
$2,021,946 |
-18,383 |
-25% |
$109.99 |
54,163 |
29 May 2025 |
Direct |
F1, F2 |
* An asterisk sign (*) next to the price indicates that the price is likely invalid.
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
Explanation of Responses: