Jennifer Catherine Hartnett - Sep 3, 2024 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Role
Chief Commercial Officer
Signature
/s/ Scott K. Milsten, Attorney-in-Fact for Jennifer Catherine Hartnett
Stock symbol
ELF
Transactions as of
Sep 3, 2024
Transactions value $
-$265,557
Form type
4
Date filed
9/5/2024, 04:14 PM
Previous filing
Jun 10, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ELF Common Stock Sale -$266K -1.8K -3.27% $147.45 53.2K Sep 3, 2024 Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 4, 2024.
F2 Includes 52,010 restricted stock units.