| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$330K | -1.8K | -2.28% | $183.06 | 77.2K | Jun 6, 2024 | Direct | F1, F2, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$604K | -3.28K | -4.25% | $183.91 | 73.9K | Jun 6, 2024 | Direct | F1, F3, F4 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$744K | -4.02K | -5.44% | $184.80 | 69.9K | Jun 6, 2024 | Direct | F1, F3, F5 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$93K | -501 | -0.72% | $185.65 | 69.4K | Jun 6, 2024 | Direct | F1, F3, F6 |
| holding | ELF | Common Stock, $0.01 par value | 22.8K | Jun 6, 2024 | By Milsten/Conner Trust dated October 17, 2008 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on November 28, 2022. |
| F2 | The transaction was executed in multiple trades in prices ranging from $182.47 to $183.46, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F3 | Includes 52,971 restricted stock units. |
| F4 | The transaction was executed in multiple trades in prices ranging from $183.47 to $184.45, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F5 | The transaction was executed in multiple trades in prices ranging from $184.47 to $185.23, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F6 | The transaction was executed in multiple trades in prices ranging from $185.60 to $186.10, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
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