| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$341K | -2.1K | -7.62% | $162.43 | 25.5K | May 6, 2024 | By Family Trust | F1, F2 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$965K | -5.91K | -23.18% | $163.44 | 19.6K | May 6, 2024 | By Family Trust | F1, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$1.29M | -7.88K | -40.27% | $164.13 | 11.7K | May 6, 2024 | By Family Trust | F1, F4 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$132K | -800 | -6.84% | $165.21 | 10.9K | May 6, 2024 | By Family Trust | F1, F5 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$109K | -672 | -0.29% | $162.51 | 228K | May 6, 2024 | By Family Trust | F1, F6 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$258K | -1.57K | -0.69% | $163.64 | 226K | May 6, 2024 | By Family Trust | F1, F7 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$164K | -1K | -0.44% | $164.13 | 225K | May 6, 2024 | By Family Trust | F1, F8 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$27.8K | -168 | -0.07% | $165.21 | 225K | May 6, 2024 | By Family Trust | F1, F9 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$102K | -630 | -0.28% | $162.54 | 228K | May 6, 2024 | By Family Trust | F1, F6 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$273K | -1.67K | -0.73% | $163.62 | 226K | May 6, 2024 | By Family Trust | F1, F10 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$156K | -952 | -0.42% | $164.18 | 225K | May 6, 2024 | By Family Trust | F1, F11 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$27.8K | -168 | -0.07% | $165.21 | 225K | May 6, 2024 | By Family Trust | F1, F12 |
| holding | ELF | Common Stock, $0.01 par value | 283K | May 6, 2024 | Direct | F13 | |||||
| holding | ELF | Common Stock, $0.01 par value | 200K | May 6, 2024 | By GRAT | ||||||
| holding | ELF | Common Stock, $0.01 par value | 200K | May 6, 2024 | By GRAT |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. |
| F2 | The transaction was executed in multiple trades in prices ranging from $161.92 to $162.80, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F3 | The transaction was executed in multiple trades in prices ranging from $162.92 to $163.91, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F4 | The transaction was executed in multiple trades in prices ranging from $163.92 to $164.77, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F5 | The transaction was executed in multiple trades in prices ranging from $165.13 to $165.25, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F6 | The transaction was executed in multiple trades in prices ranging from $161.92 to $162.78, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F7 | The transaction was executed in multiple trades in prices ranging from $163.00 to $163.99, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F8 | The transaction was executed in multiple trades in prices ranging from $164.00 to $164.40, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F9 | The transaction was executed in multiple trades in prices ranging from $165.19 to $165.22, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F10 | The transaction was executed in multiple trades in prices ranging from $163.02 to $163.99, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F11 | The transaction was executed in multiple trades in prices ranging from $164.03 to $164.61, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F12 | The transaction was executed in multiple trades in prices ranging from $165.18 to $165.22, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F13 | Includes 127,140 restricted stock units. |