| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$938K | -5.82K | -13.14% | $161.26 | 38.4K | Apr 5, 2024 | By Family Trust | F1, F2, F3 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$481K | -2.97K | -7.71% | $162.07 | 35.5K | Apr 5, 2024 | By Family Trust | F1, F3, F4 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$751K | -4.6K | -12.97% | $163.24 | 30.9K | Apr 5, 2024 | By Family Trust | F1, F3, F5 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$410K | -2.5K | -8.1% | $164.04 | 28.4K | Apr 5, 2024 | By Family Trust | F1, F3, F6 |
| transaction | ELF | Common Stock, $0.01 par value | Sale | -$132K | -800 | -2.82% | $165.13 | 27.6K | Apr 5, 2024 | By Family Trust | F1, F3, F7 |
| holding | ELF | Common Stock, $0.01 par value | 219K | Apr 5, 2024 | Direct | F3, F8 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023. |
| F2 | The transaction was executed in multiple trades in prices ranging from $160.70 to $161.66, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F3 | Reflects the transfer of 33,375 shares previously held directly by the Reporting Person into a family trust. |
| F4 | The transaction was executed in multiple trades in prices ranging from $161.71 to $162.65, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F5 | The transaction was executed in multiple trades in prices ranging from $162.72 to $163.68, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F6 | The transaction was executed in multiple trades in prices ranging from $163.73 to $164.44, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F7 | The transaction was executed in multiple trades in prices ranging from $164.84 to $165.20, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote. |
| F8 | Includes 127,140 restricted stock units. |
On April 19, 2024, the original Form 4 was filed which did not include the sales for one of the Family Trusts or the transfer of shares to that trust from directly held shares.