Joshua Allen Franks - Jan 8, 2024 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Role
SVP, Operations
Signature
/s/ Scott K. Milsten, Attorney-in-fact for Joshua Allen Franks
Stock symbol
ELF
Transactions as of
Jan 8, 2024
Transactions value $
-$27,367
Form type
4
Date filed
1/9/2024, 04:08 PM
Previous filing
Dec 21, 2023
Next filing
Jan 10, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ELF Common Stock, $0.01 par value Options Exercise $3.14K +200 +0.22% $15.70* 91.2K Jan 8, 2024 Direct F1, F2
transaction ELF Common Stock, $0.01 par value Sale -$30.5K -200 -0.22% $152.54 91K Jan 8, 2024 Direct F1, F2, F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction ELF Stock Option (Right to Buy) Options Exercise $0 -200 -1.36% $0.00 14.5K Jan 8, 2024 Common Stock 200 $15.70 Direct F1, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023.
F2 Includes 63,714 restricted stock units.
F3 The transaction was executed in multiple trades in prices ranging from $152.50 to $152.57, inclusive. The price reported in Column 4 above reflects the weighted average sale price. The reporting person hereby undertakes to provide to the Securities and Exchange Commission staff, the Issuer, or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
F4 Option vests with respect to 25% of the total shares subject thereto on each of the first, second, third and fourth anniversary of January 2, 2020, subject to the Reporting Person continuing to provide services to the Issuer as an employee, consultant, director or officer of the Company through each applicable vesting date.