Tarang Amin - 24 Oct 2023 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Signature
/s/ Scott K. Milsten, Attorney-in-Fact for Tarang Amin
Issuer symbol
ELF
Transactions as of
24 Oct 2023
Net transactions value
-$646,800
Form type
4
Filing time
26 Oct 2023, 16:06:44 UTC
Previous filing
10 Oct 2023
Next filing
08 Nov 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ELF Common Stock, $0.01 par value Sale $458,920 -4,172 -3% $110.00 136,499 24 Oct 2023 By Family Trust F1
transaction ELF Common Stock, $0.01 par value Sale $93,940 -854 -0.32% $110.00 269,775 24 Oct 2023 By Family Trust F1
transaction ELF Common Stock, $0.01 par value Sale $93,940 -854 -0.32% $110.00 269,775 24 Oct 2023 By Family Trust F1
holding ELF Common Stock, $0.01 par value 200,000 24 Oct 2023 By GRAT
holding ELF Common Stock, $0.01 par value 200,000 24 Oct 2023 By GRAT
holding ELF Common Stock, $0.01 par value 252,792 24 Oct 2023 Direct F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023.
F2 Includes 127,140 restricted stock units.