Joshua Allen Franks - Oct 16, 2023 Form 4 Insider Report for e.l.f. Beauty, Inc. (ELF)

Role
SVP, Operations
Signature
/s/ Scott K. Milsten, Attorney-in-fact for Joshua Allen Franks
Stock symbol
ELF
Transactions as of
Oct 16, 2023
Transactions value $
-$179,533
Form type
4
Date filed
10/18/2023, 04:24 PM
Previous filing
Sep 11, 2023
Next filing
Dec 15, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction ELF Common Stock, $0.01 par value Sale -$180K -1.75K -1.83% $102.59 94.1K Oct 16, 2023 Direct F1, F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Transaction made pursuant to a 10b5-1 trading plan adopted by the Reporting Person on June 8, 2023.
F2 Includes 63,714 restricted stock units.